Lexus of Edmonton is Official Automotive Sponsor for Tour of Alberta


Official Automotive Sponsor for Tour of Alberta

Lexus of Edmonton is very excited to announce that we have taken on the role of Automotive Sponsor for the 2016 Tour of Alberta. This means that we will be responsible for providing all the vehicles used at the Tour of Alberta and in turn get to get out there with all the great riders and community members. Our prize is getting to spend some time out with great athletes and community member and of course the coveted King of the Mountain jersey at the end. Find out more about the Event and Lexus’ role as automotive sponsor at Lexus of Edmonton or our during the event.

About the Race

The Tour of Alberta is put on every year by ATB Financial, and is Canada’s first and highest ranked professional road cycling stage race.  This year, the Tour of Alberta is celebrating its fourth year. Approximately 120 of the world’s best cyclists will be competing on September 1-5, 2016, beginning in Lethbridge and finishing in Edmonton – a distance of around 500 kilometers! In addition to the race, event attendees will be able to enjoy festivals at each Start and Finish location filled with live entertainment, interactive vendors and local foods, and fun activities.

Our Role as Automotive Sponsor

As automotive sponsor, we are responsible for a variety of tasks related to the event. The caravan at the 2016 Tour of Alberta will be Lexus vehicles, and many more will be traveling within the race and among the cyclists. These vehicles will act as a moving billboard and receive a lot of exposure through TV, radio, and online media. This is beneficial for Lexus as it will help them advertise and generate more business. Another benefit to being automotive sponsor is that Lexus of Edmonton will receive the coveted King of the Mountain jersey (KOM), which is worn daily by leading cyclists and we can’t wait to put up in the showroom. Lexus will also have four of their logos applied on the jersey, and receive six signed jerseys from the overall winner. So although there are many responsibilities as automotive sponsor, we look forward to supporting our community with this great Event.

Find Out More About the Tour of Alberta at Lexus of Edmonton

As Canada’s highest ranked professional road cycling stage race, the Tour of Alberta is an exciting event for everyone. Lexus of Edmonton is excited to be acting as automotive sponsor for this years race. To find out more about Lexus and the Tour of Alberta, visit us at 11204 170 Street NW, Edmonton, AB T5S 2X1 or you can give us a call at (780) 466-8300.